Consultants Hamilton OH

According to Google 4 out of 5 searches on the Internet are for local products and services. One of the quick and easy ways to get in front of these searchers is claim or create a local business listing in all of the major search engines(Google,Yahoo and Bing).

If you have advertised in the Yellow pages or comparable business publication, chances are you all ready have a business listing on the major search engines. But your not done!

You can increase your visibility dramatically and protect the integrity of your business by doing a few simple things.

*Claim Your Listing.
*Complete Your Listing
*Get Reviews

Claim Your Business Listing

Claiming you business listing is fairly simple. Just go to one of the search engines and type in your business name. If there are several businesses with similar names or your part of a franchise you may have to type in a geo targeted keyword, like “Fairfield OH” or “Cincinnati”. For example; If you own a McDonald’s store in Liberty Township you’ll want to type in “McDonald’s Liberty Township” find the listing that matches your location, click on the places link and follow the instructions for claiming your listing.

Completing Your Listing

Some sites will give you a running completion percentage or a list of things to do to get the most out of your listing. Make sure you do everything they ask. If they want pictures give them pictures. Keep your information and categories as uniform as possible from one search engine to another.

Most search engines will want you to verify your listing by post card or automated phone call. So make sure you use the proper address and phone number for your business. In any case they will send you a pin number to enter, in order for your listing to become “active.”

Get Reviews

There is a bit of a debate as to how important online reviews are for your listing. In my opinion; If someone is going to take the time to write nice things about your product or services why not post them anywhere and every where possible.

You can hope that your loyal customers will seek out your business listing and write a review or you can ask customers to fill out a quick serve and add the reviews yourself. But don’t ever lie!

Once you get 5 or more reviews for your listing (on Google) you will get those cool little stars next to your business listing!I hope you found some value in this post. Take the time to look for your business listings, you just might open a whole new revenue stream to grow your business.

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One of the most important if not “THE” most important and valuable things you can do for your website and your business is to build backlinks to your website. A backlink is hyper-link or link from someone else’s website back to your website. You have seen them all over the web. They are usually in a blue text and when you click on them they take to another web page, either on the same sight, as Wikipedia does so well or to a totally different website.

The Importance of Backlinks

Building backlinks is important for several reasons. First, the more websites that have a link back to your website greatly improves your chances of getting more visitors. Second and the most important reason is, search engines like Google, Yahoo and Bing count these links as votes of popularity for your website, thus improving your search engine rankings. Search engine rankings are important because they can provide as much as 65% of your total visitors to your website.

Ways to Get Backlinks

Now, there are hundreds of ways to get backlinks. Some of my favorite ways are; Article writing, blog posting, forum posting and directory submissions. These can be time consuming tasks but, they won’t cost you a penny build. You’ll have to measure how much your time is worth and the benefit of building these type of links for yourself.

Article Writing

Article writing is a great way to not only build backlinks but to also build your reputation online as being an authority in your given field. I suggest keeping your article between 350 to 450 words and focusing on one area of interest or problem. For instants; if your a dog trainer, write an article all about “Stop Dog Barking” or Stop Dog Chewing”. You then take that article submit it to an article directory. There are hundreds of article directories on the web. Just go to Google and type in “article directories” and you’ll find a bunch. Some of my favorites are:

*Ezinearticles.com
*goarticles.com
*articledashboard.com
*articlesbase.com
*knol.google.com

The article directories will trade your fresh unique content for a link back to your website. Be sure and read all of the submission guide lines before submitting your article. Don’t forget to add your link in the resource box. Once your article is approved and published you’ll have a backlink to your site.

Blog Posting or Blog Commenting

Most blogs allow you to comment on a blog post and provide a place to add your website. DON’T SPAM!! Take a few minutes and actually read the blog post and then offer a comment that is relative to the blog post you just read. Otherwise your comment will be flagged as spam and you’ll never get a backlink to your site.

To find a blog relative to your website, just go to Google and type in Blog + “your area of business”, such as; “blog dog training” or “attorney blog”…etc.

Forum Posting

Forum posting is a little bit different. If you’ve ever been to a forum you’ll see that at the bottom of every post is a signature area. That is where you can add a link back to your website. You’ll have to register with a good email address and then update your profile with your link. Be sure and read the forum rules, some forums will not let you add a signature until you have made something like 5 posts. Forums are a great place to get to know people and build a following if you provide good content relative to the main subject of the forum.

Directory Submissions

There are thousands of business directories on the web that you can submit to for free. Places like Yelp.com, yp.com, merchant circle, Google Places and Yahoo local etc. Once again you can find them by going to Google and typing in “free business directories”. One word of caution, make sure that every submission is as close to the same as possible with your business name, address, phone number…etc.

Well, that should keep you busy for a while. Backlinking is a time consuming task and takes consistency over time to be effective. We here at consultantsHamiltonOH.com specialize in SEO and backlinking. We have spent thousands of dollars developing software and automated tools that help us do this all important task quickly and consistently so you don’t have to. Just fill out the form to the right and get your free quote today. Quotes are based on the number of keywords you want to rank for and the level of competition there is in your market.

Thank you for stopping by and good luck in all your business ventures in the future!

Hello Everyone,

Thank you for visiting our Website. If you are a first time visitor please sign up for our weekly news letter by filling in the form provided to the right, if you haven’t already.

By signing up for our news letter you will receive weekly tips on local marketing, mobile marketing, SEO (search engine optimization) information about the free and paid services tools that I use to get any website to the top of the search engines. That means more traffic to your website, more phone calls to your business and more customers in the door.

The Bottom line is you’ll make more money for your business taking action on the tips I share with you!

“Matt, we are so pleased with the results you have given us! We are showing up all over the web and business has pick up tremendously since you took over our Internet marketing!”
~Courtney
Caparella-Kraemer and Associates~

Our mission here at Consultants Hamilton OH is to help small to medium size businesses drive more targeted traffic to their website and business. With more and more people using the Internet to find and research the products and services they need and desire, it is vital for any business (if they want to stay in business) to have a properly developed, highly focused Online marketing plan. We’ll show you how.

The latest polls have also shown that there are nearly twice as many cell phone and mobile devices owners and users than desk top and PC users. Consumers are using their cell phone and mobile devices to research and share their experiences about the product and services they buy and use. Along with that, the price of smart phones are going down every day. Mobile marketing is going to become a required asset for all small businesses if they plan to compete and grow.

Google recently came out with a report stating that 4 out of 5 searches were for local business products and services. And if you just track what Google is buying and developing you’ll see that they too are expanding their market share in local marketing, mobile marketing and video. Did you know that Google owns Youtube? Did you also know that Youtube is the second biggest search engine and the third most visited website in the world.

As you can see, in order to compete and grow in today’s market place you are going to have to have a strong local and mobile marketing strategy. The Consultants of Hamilton will work with you to find the most competitive yet cost effective solution to promote and manage your online reputation. Sending you qualified, targeted traffic to your website, calls from clients that want and need what you have and all the while building a list of prospective clients that you can market to again and again.